Spring and Summer Bring Hope for Jewelry Industry

April 2, 2008

Source: The Merchandise Group


Even though consumers are cutting back on spending, jewelry retailers are looking toward the upcoming spring and summer months, including Mother's Day and the bridal season, to get consumers back into jewelry stores. Additionally, with the trends of bright colors and bold pieces, consumers can't help but take notice of—and want a piece of—this industry this year.

"Statement necklaces, enameled bangles and rings, and watch charms are popular this spring," Tamera Adams, a jewelry industry writer, told The Merchandsie Group in an email. "I think a lot of this season's trends are a natural progression from last season. Necks were bare and rings were big, but this season necklaces have made an extremely bold comeback."

Fashion magazines are discussing trends in jewelry for the spring in their latest issues, and big pieces are definitely in style. InStyle magazine focused on nature- and tribal-themed pieces and bright colors, while Lucky included a whole spread of classic, yet modern, cocktail rings. In its March issue, Vogue gave brides-to-be some of the magazine's favorite engagement rings and wedding day jewelry.

"For spring and summer 2008, shine is everywhere in terms of fashion accessories," wrote Maggie MacLean on The Jewelry Weblog. "From the purses we carry to the clothes we choose to the shoes we wear, the newest trend is all about shine from head to toe. Jewelry is one accessory that will never go out of style and can last a lifetime with the proper care."

So while consumers may be cutting back on a lot of spending, jewelry retailers are hoping that the latest jewelry trends will get consumers into the stores and at least looking at the latest pieces.

"With the r-word lurking around, consumers need to feel as if they're getting bargains on goods or making their dollars stretch," Adams said. "Convince them to spend at your store rather than someone else's by offering promotional giveaways so they feel like they're getting something extra for little to nothing. For upcoming holidays and special occasions, be sure to carry items that are on-trend."

Spring and Summer Bring Hope for Jewelry Industry

April 2, 2008


Source: The Merchandise Group

Even though consumers are cutting back on spending, jewelry retailers are looking toward the upcoming spring and summer months, including Mother's Day and the bridal season, to get consumers back into jewelry stores. Additionally, with the trends of bright colors and bold pieces, consumers can't help but take notice of—and want a piece of—this industry this year.

"Statement necklaces, enameled bangles and rings, and watch charms are popular this spring," Tamera Adams, a jewelry industry writer, told The Merchandsie Group in an email. "I think a lot of this season's trends are a natural progression from last season. Necks were bare and rings were big, but this season necklaces have made an extremely bold comeback."

Fashion magazines are discussing trends in jewelry for the spring in their latest issues, and big pieces are definitely in style. InStyle magazine focused on nature- and tribal-themed pieces and bright colors, while Lucky included a whole spread of classic, yet modern, cocktail rings. In its March issue, Vogue gave brides-to-be some of the magazine's favorite engagement rings and wedding day jewelry.

"For spring and summer 2008, shine is everywhere in terms of fashion accessories," wrote Maggie MacLean on The Jewelry Weblog. "From the purses we carry to the clothes we choose to the shoes we wear, the newest trend is all about shine from head to toe. Jewelry is one accessory that will never go out of style and can last a lifetime with the proper care."

So while consumers may be cutting back on a lot of spending, jewelry retailers are hoping that the latest jewelry trends will get consumers into the stores and at least looking at the latest pieces.

"With the r-word lurking around, consumers need to feel as if they're getting bargains on goods or making their dollars stretch," Adams said. "Convince them to spend at your store rather than someone else's by offering promotional giveaways so they feel like they're getting something extra for little to nothing. For upcoming holidays and special occasions, be sure to carry items that are on-trend."